April 7: W. K. Kellogg

KelloggOn this day in 1860, Will Keith Kellogg was born. There’s a pretty good chance that you have him to thank for your breakfast this morning.

In the 1880s, Kellogg started working with his brother John Harvey Kellogg at the Battle Creek Sanitarium. W. K. Kellogg was a strict Seventh-day Adventist and thus a vegetarian. As such, he was not particularly keen on the typical American breakfasts of the period: The well-to-do typically enjoyed a hearty meal of eggs and meat, while the poor (and the patients of the Sanitarium) typically had porridge, gruel and other not particularly delicious boiled oats. So, Kellogg sought to create a meal that would be nutritious, delicious and vegetarian.

Eventually, the brothers came up with the idea of flaky cold cereals and began serving corn flakes to Sanitarium guests. John Kellogg wanted to start selling corn flakes to the public, but W. K. Kellogg refused. That changed when sanitarium guest and businessman C. W. Post got a glimpse at the corn flake production process and formed his own cereal company using the Kelloggs’ technique. Kellogg was obviously upset by this and decided that the time had come to take his product public, and thus the Battle Creek Toasted Corn Flake Company was born. The name would later be simplified to the Kellogg Company.

Nowadays Kellogg’s makes more than just corn flakes, they also make cereals of more questionable nutritional value, including everyone’s favorite, Froot Loops. Unsurprisingly, there are many drinks named after the sugary cereal, including one that involves mixing milk with Blue Curacao which I wasn’t brave enough to try. I’ve found one recipe for Froot Loops that balances several fruit flavors and isn’t half bad.

Froot Loops

  • 1 ounce Lemon Flavored Rum
  • 3/4 ounce Raspberry Flavored Vodka
  • 1/2 ounce Triple Sec
  • cranberry juice
  • orange juice
  • 1 splash lemon lime soda

Pour the liquors into an ice filled highball glass. Then fill halfway with cranberry juice before filling to the near top with orange juice. Finish off with a splash of lemon lime soda.

Tomorrow: Hank hammers for the 715th time.


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