July 11: 7/11

BrainfreezeHey you, you like free stuff, don’t you? And you also like frozen sugar water, right? If you answered yes to both of these questions, then you’ll be pleased to hear that today is Free Slurpee Day at participating 7-Elevens nation wide. Yes, just walk in to the nearest green and orange striped numerically named convenience store and you’ll get 12 ounces of frigid fructose for the low low price of $0.00!

So, what is a Slurpee anyway? The Slurpee traces its origins back to the late 1950s, when Kansas soda shop owner Omar Knedlik began selling semi-frozen sodas. These slushy drinks became quite popular, and soon Knedlik teamed up with a Dallas based company to build machines that mixed the slushy soft drinks, which were now called ICEEs.

By the mid-1960s, the ICEE was experiencing nationwide popularity, so the 7-Eleven company came calling to ask permission to sell the drink. ICEE agreed, but only if the convenience chain called the product something other than ICEE. After a bit of brainstorming, a 7-Eleven executive came up with the name Slurpee, an onomatopoeia of the sound you allegedly make when you drink one. Today, 7-Eleven claims to sell 13-million Slurpees a month. Amusingly, for the last 15 years the Canadian province of Maintoba has claimed the dubious honor of “Slurpee Capital of the World” with its capital city Winnipeg selling 188,833 Slurpees per month alone.

Now, there’s one little problem with the Slurpee: There’s not enough liquor in it! So, to correct that problem, we’ve got a cocktail named for an ailment many slurpers have experienced: The dreaded Brainfreeze. I’ve made a few small adjustments to an old Brainfreeze recipe to make it look and taste more like a Slurpee, but I’ve kept the drink’s strong tequila kick. This recipe is meant to be shared, as it does contain no less than eight shots of alcohol.


  • 2 cups Tequila
  • 6 cups cracked ice
  • 5 cups grenadine

Place all ingredients into a blender and blend until sufficiently slushy and add powdered sugar if for some reason you want to make it sweeter. Serve in highball glasses or Slurpee cups.

Tomorrow: What helps keep Keith Richards look so young?


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